By the beginning of our Design Phase, Team Spirit understands your digital product’s special user experience design and usability challenges and can determine what design approaches best address those challenges. We approach your product’s interaction design, information architecture, navigation design, visual interface design, and instructional design challenges through an iterative process of design, prototyping, evaluation, and refinement. Using this approach, we can quickly recognize and resolve your product’s usability problems.

Throughout our Design Phase, Team Spirit creates progressively more detailed and refined designs and higher-fidelity prototypes. We subject these prototypes to usability testing to ensure that our designs are highly usable. We work closely with your software development team to ensure that we take full advantage of technology opportunities and observe all technical constraints.

Conceptual Model Specification

Team Spirit develops a Conceptual Model Specification for your digital product by performing an objects/actions analysis of your product domain, developing a lexicon of terms for your product, and creating high-level task scenarios for your product domain. To ensure consistency in your product’s use of language, Team Spirit develops lexical style guidelines for your product. Your product’s user experience begins to take form as Team Spirit creates wireframes that show its overall structure, key components, and workflows. Once our Conceptual Model Specification undergoes one or more cycles of review and revision, Team Spirit presents an overview of your product’s conceptual model to your entire product team. Learn more 

Storyboards

Before developing detailed specifications, Team Spirit sometimes explores design ideas by producing storyboards that illustrate your product’s key workflows. These storyboards include screen images, step-by-step usage scenarios, and descriptions of the interactions being illustrated. Once our storyboards undergo one or more cycles of review and revision, we present them to your entire product team. Learn more 

Information Architecture Strategy and Specification

During conceptual modeling for your Web site or other digital information product, Team Spirit defines its structure in an Information Architecture Strategy and Specification. This specification includes a high-level content map that shows your Web site or product’s general scope and categories of content, one or more detailed site diagrams that show its organization, and labeling schemes and metadata for its content objects. Once our Information Architecture Strategy and Specification undergoes one or more cycles of review and revision, we present our information architecture to your entire product team. Learn more 

User Experience Design and Specification

User experience design takes a holistic, multidisciplinary approach to the design of user interfaces for digital products. By integrating interaction design, navigation design, visual design, and instructional design, user experience design ensures coherence and consistency across all of these design dimensions.

Our User Experience Design Specification defines all aspects of your digital product that users experience directly—the product that users perceive, learn, and use—including your product’s form, behavior, and content. Learnability, usability, usefulness, and aesthetic appeal are key factors in users’ experience of your digital product. Learn more 

Prototyping and Usability Testing

Prototyping and usability testing can take place at various points during our Design Phase, including during and following conceptual modeling, information architecture, and user experience design and specification. At the conclusion of each round of prototyping and usability testing, Team Spirit provides a detailed Usability Test Results and Recommendations Report and presents our findings and recommendations to your product team, then works with your product team to determine which problems the next release of your product should address. Learn more 

Design Guidelines

To ensure consistency in your digital product’s user interface design now and in future releases, Team Spirit can develop detailed interaction design, information architecture, visual interface design, and instructional design guidelines for your digital product or your entire organization. Once these guidelines undergo one or more cycles of review and revision, depending their scope, Team Spirit presents them to either your product team or your user experience design and development groups. Learn more