An essential part of conceptual modeling is analysis of the task-domain objects that your digital product presents to users—including data elements, tools, and other types of objects—and the actions users can perform on or with those objects. When performing an objects/actions analysis, Team Spirit uses two different organizing principles that foster the design of clear, coherent user experiences:

• organization into a type hierarchy, or for the benefit of the developers on your product team, even a class hierarchy in which objects inherit attributes and methods

This means of analysis clarifies the similarities and relationships between objects, encourages the simplification of interaction models, provides natural groupings of features, and ensures consistency in the representation of objects and actions in your digital product’s user interface.

• organization into a containment hierarchy, in which objects contain other objects

This method of analysis provides a clear organizational model for the objects that your digital product presents to users, which also results in natural groupings of features.