User-Centered Discovery, Design, & Development Support

With our user-centered approach to the design of digital products and services, our focus is on your target users from the very beginning of your project. First, during our Discovery Phase, Team Spirit learns about your target users and their characteristics and tasks through user research, user modeling, and task analysis.

     User-centered design is an iterative process of design, prototyping, evaluation, and refinement. During our Design Phase, Team Spirit may go through several cycles of conceptual modeling and design. By developing a prototype of a conceptual model or user experience design, then testing its usability with current or representative users and soliciting their feedback, we derive useful information that helps us to refine our design.

Finally, during our Development Support Phase, our continuing involvement with your project ensures that your product team stays focused on your users’ needs throughout your Development or Production Phase.

Flexibility—Our UC3D user-centered design lifecycle is a flexible process. The realities and constraints of your product development lifecycle may necessitate that we streamline or eliminate certain research, analysis, design, prototyping, or testing activities. Team Spirit works with you to determine which of our user-centered design services will be most beneficial for your project. Because each project has unique needs and challenges, Team Spirit can either

• tailor our process and services according to your needs
• adapt our user-centered design approach to your standard product development lifecycle
• teach your organization how to integrate user-centered design into your standard product development lifecycle
• help your organization to develop and adopt your own user-centered product development lifecycle

We continually improve our user-centered design process as we learn from our project experiences.

While many of our research, analysis, design, prototyping, and testing activities take place in our own offices, Team Spirit maintains close contact with your in-house product team throughout your product development lifecycle.

Benefits of Our UC3D Lifecycle

Following our user-centered design approach from your project’s inception to its completion helps your team to

• clearly define your product and focus its efforts early in your product development lifecycle
• identify and resolve design issues early—before implementation begins—avoiding the necessity of making costly changes later on and shortening your overall development lifecycle
• create a product that better satisfies users’ needs and is easy to learn and use

Thus, our user-centered design approach helps ensure a better return on your investment.

Our Work Products

During each phase of your digital product design project, Team Spirit produces deliverable work products that provide the information the entire team needs to move on to the next phase of the project. Our work products vary depending on the nature and special needs of your project.