During our Discovery Phase, Team Spirit can evaluate the usability of your current or proposed digital product through the following usability evaluation activities:

• expert design review—Team Spirit performs a comprehensive expert design review to quickly assess the degree to which any current or proposed version of your digital product is usable, identifies areas for improvement, and provides our recommendations for solving your product’s usability problems.
• usability testing—Team Spirit subjects your digital product or prototype or a competitor’s product to usability testing to ascertain how well it is currently meeting the needs of your target users and whether it is usable, identifies any usability problems, and provides our recommendations for solving those problems.

Expert Design Review

Team Spirit reviews and analyzes your specification, prototype, or the current version of your digital product to quickly

• identify its user experience design challenges and usability problems
• determine how well your product meets user requirements
• analyze your product’s strengths and weaknesses
• provide our design recommendations for solving any usability problems that we identify

To ensure that we capture our initial impressions and have maximal objectivity, our expert design review should ideally take place before all other aspects of discovery.

During our expert design review, Team Spirit evaluates your digital product’s workflows and the ease with which users can perform their tasks using your product. For a Web site or other digital information product, our expert design review also assesses its information architecture, how easy it is for users to find the information they need, and the clarity and aesthetic quality with which it presents information.

In our Usability Evaluation and Recommendations Report, Team Spirit provides a detailed evaluation of your digital product’s usability. Our report identifies which of your digital product’s features need improvement and makes design recommendations for meeting your product’s user experience design challenges, solving the usability problems that we have identified, and optimizing its user experience.

Team Spirit presents our usability evaluation and recommendations to your product team, then works with your team to determine which recommendations the next release of your product should address.

Usability Testing

Team Spirit performs a round of usability testing on the current version or an existing prototype of your digital product to

• determine whether test participants can successfully use it to complete important tasks or find the information that they need
• identify its usability problems

We ask usability test participants to think aloud as they work. Members of your product team are always welcome to observe the usability test sessions.

At the conclusion of this round of usability testing, Team Spirit produces a detailed Usability Test Results and Recommendations Report that provides our design recommendations for solving any usability problems that we identify. Team Spirit presents our findings and recommendations to your product team, then works with your product team to determine which usability problems the next release of your product should address.