Visual interface design encompasses layout, imagery, color, and typography; establishes your brand identity; and is the aspect of your digital product’s user experience design that users notice first. A well-ordered, visually pleasing user interface makes a good first impression, gives users confidence in the quality and usability of your product, and attracts and engages the interest of users.

Good visual interface design contributes greatly to the usability of your product. Your product’s visual interface design

• communicates its functionality
• shows functional groupings
• expresses hierarchical and associative relationships
• directs users’ attention
• facilitates comprehension through the clear presentation of information—especially in digital information products

Early in our Design Phase, Team Spirit begins exploring visual interface design solutions for your digital product, incorporating your branding guidelines. If you want to better integrate a suite of application programs or unite existing Web sites, Team Spirit can bring visual consistency to their user interfaces.

Visual Interface Design for Application Programs

When designing an application program, Team Spirit

• creates visual elements such as icons, custom controls, indicators, and pointers
• establishes the fonts, font sizes, and colors for textual elements
• determines both the overall color palette and the colors of specific elements
• creates screen images depicting all window or screen layouts

Visual Interface Design for Digital Information Products

When designing a Web application, Web site, intranet, extranet, or multimedia content CD-ROM, Team Spirit initially produces several possible visual interface design solutions for your product team’s review. Once your product team approves one of these designs, Team Spirit refines and expands on that design solution and

• creates custom visual elements such as icons, buttons and other controls, and indicators
• establishes the fonts, font sizes, and colors for all textual elements
• determines the overall color scheme for your Web site or product and any color schemes for specific sections
• creates either HTML mockups or screen images showing the actual appearance of all Web pages or screens

Presenting Our Visual Interface Design for Your Digital Product

Team Spirit produces a Visual Interface Design Specification that defines your digital product’s window or page layouts and the appearance of all visual interface elements, including icons and custom controls. This specification includes screen images that illustrate all visual aspects of your product’s user interface. Once our Visual Interface Design Specification undergoes one or more cycles of review and revision, Team Spirit presents your product’s visual interface to your entire product team.