To help you better understand your digital product domains, Spirit Softworks can provide detailed competitive analyses of your primary competitors’ products, ensuring that you understand

• your competitive products’ strengths
• which of the features that your competitors’ products offer are essential to your target users
• what are the best current user experience design patterns for your product domains
• weaknesses in your competitors’ products—such as usability problems—that provide opportunities for you to establish a competitive advantage
• which features in your competitors’ products you should not emulate

Spirit provides detailed recommendations regarding what features and design patterns you should adopt, what weaknesses in your competitors’ products you should exploit, and what features you should avoid.