When defining the scope and feature set of a new digital product, it is essential to ensure that your product satisfies users’ wants and needs rather than trying to match a checklist of features your competitors already offer—features that may not even be useful to members of your target market. To make sure your product team’s focus is on creating a product that people want and need, Spirit Softworks can help you to

• understand who your target users are
• learn about your target users’ wants and needs
• determine what features and attributes your product must have to meet the needs of your target users
• refine key product concepts
• ensure that users’ first experience of your product is positive
• differentiate your product from those of your competitors
• determine the appropriate scope of your product’s feature set for a particular release
• define your product’s feature set for your next and future releases
• ensure that your product’s user experience is scalable and adaptable to future requirements
• determine what usability problems to address in a particular release

Product definition occurs during the Discovery Phase of our UC3D Lifecycle™.