To help ensure that you build usable digital products that people want and need and can sustain your product differentiation, Spirit Softworks provides the following research and analysis services:

• competitive analysis—Spirit can perform competitive analyses on other digital products in your product space. Learn more 
• user research—Spirit can plan and conduct user research for you, ensuring that you know as much as possible about your products’ target users. To develop an understanding of your target users’ characteristics, goals, needs, desires, preferences, and tasks, Spirit can observe the work of and interview representative or actual users. We can also conduct surveys and focus groups to learn about a broader spectrum of users. Learn more 
• user modeling—To ensure that you understand your products’ target users, Spirit can model your target users by developing user profiles or personas—which are fictional user archetypes that are representative of your target users—then analyze your products’ task domains from the personas’ perspectives. Learn more 
• task analysis—Spirit can identify and analyze the workflows for your target users’ high-priority tasks, then refine or redefine those workflows to improve their efficiency and usefulness. Learn more 
• card sorting—Spirit can perform a card-sorting study to determine the most appropriate terminology, labeling schemes, and organizational models to use in your digital products’ user interfaces. Learn more 
• “Analysis requires inference, intuitive leaps and guess work.”
  —George Friedman
  user requirements definition—Based on what Spirit learns from our various research and analysis activities, we can define user requirements for your digital products to ensure that you build products that your target users want and need. Learn more 

All of these research and analysis activities occur during the Discovery Phase of our UC3D Lifecycle™.